Karl Lagerfeld announces ban on fur in support of sustainable development

After decades of pressure, including fierce protests from the PETA and the Animal Protection Association, the late designer Carl Lagerfeld, the personal namesake brand of Lafayette, the former art director of Chanel, has finally stopped brutally killing animals for fashion. Behavior-Joined a team that banned the use of fur in production.

AM Retail Group (operating brands such as Wilsons Leather, Karl Lagerfeld Paris) and its parent company G-III Apparel Group (brands including Andrew Marc) have also banned the use of this material.

Lagerfeld has served as creative director of Chanel and Fendi, as well as creative director of his own brand.

In 1995, Dan Mathews, senior vice president of Animal Friendly and talk show legend Ricki, publicly protested his use of animal skins.

At a time in a comic called “Furassic Park”, Lafayette was painted as a fashionable dinosaur. PETA Germany even sent him a birthday wish, including a sticker on his face that read “Fur Lagerfeld: Piss Off!”

In the past two years, more and more luxury brands and retailers have given up on fur because of the impact of environmental issues, more and more consumers are turning to sustainable development, which makes the fur industry provide more Environmentally friendly alternatives. Such as water-based synthetic leather, sustainable development of water-based leather.

Water-based synthetic leather uses water instead of organic solvents, does not contain DMF, DOP, and does not contain any harmful chemicals. The production process is environmentally friendly and pollution-free.

Big-name fashion houses like Versace, Michael Kors, Gucci, Chanel and Burberry, as well as department stores like Macy’s and Bloomingdale’s have promised to stop selling products designed with this material .